{"id":1522,"date":"2025-02-11T07:30:00","date_gmt":"2025-02-11T06:30:00","guid":{"rendered":"https:\/\/gratistidning.com.hemsida.eu\/alvsbyn\/blog\/2025\/02\/11\/polarbrod-storsatsar-pa-surdeg-lanserar-norrlands-levajn\/"},"modified":"2025-02-11T07:30:00","modified_gmt":"2025-02-11T06:30:00","slug":"polarbrod-storsatsar-pa-surdeg-lanserar-norrlands-levajn","status":"publish","type":"post","link":"https:\/\/gratistidning.com\/alvsbyn\/blog\/2025\/02\/11\/polarbrod-storsatsar-pa-surdeg-lanserar-norrlands-levajn\/","title":{"rendered":"Polarbr\u00f6d storsatsar p\u00e5 surdeg \u2013 lanserar Norrlands-Lev\u00e4jn"},"content":{"rendered":"<p><\/p>\n<div>\n<p><em>Polarbr\u00f6d, Sveriges tredje st\u00f6rsta br\u00f6dproducent, tar ett seri\u00f6st kliv in p\u00e5 surdegsmarknaden n\u00e4r de presenterar det f\u00f6rsta resultatet av deras miljoninvestering p\u00e5 surdeg; Norrlands-Lev\u00e4jn.<\/em><\/p>\n<p>Norrlands-Lev\u00e4jn \u00e4r ett ljust och vetebaserat surdegsbr\u00f6d i portionsformat. Ingrediensf\u00f6rteckningen \u00e4r kort och okomplicerad, vilket allt fler konsumenter efterfr\u00e5gar.<\/p>\n<p>\u2013 Med en helt ny bakprocess samt v\u00e5r egen f\u00f6r- och surdeg har vi lyckats utveckla ett br\u00f6d som f\u00e5tt en speciell karakt\u00e4r; mjukseg med mycket smak och med ett nytt utseende. Det \u00e4r ett br\u00f6d som vi verkligen tror kommer att sticka ut i br\u00f6dhyllan, s\u00e4ger Jenny Jeppsson, marknadschef p\u00e5 Polarbr\u00f6d.<\/p>\n<p>Under 2023 investerade Polarbr\u00f6d 52,3 miljoner i bageriet i \u00c4lvsbyn f\u00f6r att bland annat utveckla en surdegsanl\u00e4ggning och ny teknik f\u00f6r att m\u00f6ta framtidens behov. <\/p>\n<p>\u2013 Som marknadsledare inom ljust portionsbr\u00f6d tar vi ansvar f\u00f6r att driva kategorin fram\u00e5t och utveckla framtidens br\u00f6d. Som en del i denna l\u00e5ngsiktiga satsning har vi gjort en stor investering som nu resulterat i ett alldeles unikt surdegsbr\u00f6d, s\u00e4ger Jenny Jeppsson, marknadschef p\u00e5 Polarbr\u00f6d. <\/p>\n<p><strong>Norrlands-Lev\u00e4jn<\/strong><\/p>\n<ul>\n<li>\n<strong\/>12 pack <\/li>\n<li>Vikt: 440 gram<\/li>\n<li>Finns hos Ica, Coop och Axfood (Hemk\u00f6p, Willys) fr\u00e5n och med vecka 7 2025<\/li>\n<li>Rek. pris: ca 31,90 kr.<\/li>\n<li>Andra egenskaper:\n<ul>\n<li>Polarbr\u00f6ds egen surdeg och f\u00f6rdeg av vete<\/li>\n<li>Os\u00f6tad<\/li>\n<li>Speciell seghet och textur<\/li>\n<li>\u201dFr\u00e5n Sverige\u201d-m\u00e4rkt<\/li>\n<li>Mj\u00f6lkfri<\/li>\n<li>Utan konserveringsmedel<\/li>\n<li>7 dagars h\u00e5llbarhet<\/li>\n<li>Sockerr\u00f6rsp\u00e5se<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<a href=\"https:\/\/www.mynewsdesk.com\/se\/polarbrod_ab\/pressreleases\/polarbroed-storsatsar-paa-surdeg-lanserar-norrlands-levaejn-3369101?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=Subscription&#038;utm_content=current_news\" target=\"_blank\" rel=\"noopener\">Klicka h\u00e4r &#8211; l\u00e4nk till originalinl\u00e4gget<\/a><br \/>\n<br \/>\nK\u00e4lla: Polarbr\u00f6d<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polarbr\u00f6d, Sveriges tredje st\u00f6rsta br\u00f6dproducent, tar ett seri\u00f6st kliv in p\u00e5 surdegsmarknaden n\u00e4r de presenterar det f\u00f6rsta resultatet av deras miljoninvestering p\u00e5 surdeg; Norrlands-Lev\u00e4jn. Norrlands-Lev\u00e4jn \u00e4r ett ljust och vetebaserat surdegsbr\u00f6d i portionsformat. Ingrediensf\u00f6rteckningen \u00e4r kort och okomplicerad, vilket allt fler konsumenter efterfr\u00e5gar. \u2013 Med en helt ny bakprocess samt v\u00e5r egen f\u00f6r- och surdeg [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":1523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[49,15,14],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","category-polarbrod","category-mat-dryck","category-naringsliv"],"featured_image_src":"https:\/\/gratistidning.com\/alvsbyn\/wp-content\/uploads\/sites\/18\/2025\/02\/r9dhuhhj5xb59xiup91khi-1024x576.jpeg","blog_images":{"medium":"https:\/\/gratistidning.com\/alvsbyn\/wp-content\/uploads\/sites\/18\/2025\/02\/r9dhuhhj5xb59xiup91khi-300x169.jpeg","large":"https:\/\/gratistidning.com\/alvsbyn\/wp-content\/uploads\/sites\/18\/2025\/02\/r9dhuhhj5xb59xiup91khi-1024x576.jpeg"},"acf":[],"ams_acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-22 13:25:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":0,"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/media\/1523"}],"wp:attachment":[{"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gratistidning.com\/alvsbyn\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}