{"id":3203,"date":"2025-05-05T07:51:33","date_gmt":"2025-05-05T05:51:33","guid":{"rendered":"https:\/\/gratistidning.com.hemsida.eu\/boden\/blog\/2025\/05\/05\/kritikstorm-mot-hemnet-priserna-rusar-maklare-och-kunder-soker-alternativ\/"},"modified":"2025-06-10T16:28:31","modified_gmt":"2025-06-10T14:28:31","slug":"kritikstorm-mot-hemnet-priserna-rusar-maklare-och-kunder-soker-alternativ","status":"publish","type":"post","link":"https:\/\/gratistidning.com\/boden\/blog\/2025\/05\/05\/kritikstorm-mot-hemnet-priserna-rusar-maklare-och-kunder-soker-alternativ\/","title":{"rendered":"Kritikstorm mot Hemnet \u2013 priserna rusar, m\u00e4klare och kunder s\u00f6ker alternativ"},"content":{"rendered":"<p class=\"\" data-start=\"0\" data-end=\"80\"><em>Hemnet driver bostads\u00adplattform i Sverige.<\/em><\/p>\n<h4 data-start=\"82\" data-end=\"413\">Hemnet, Sveriges st\u00f6rsta bostadssajt, har \u00e5terigen h\u00f6jt sina annonspriser \u2013 och den h\u00e4r g\u00e5ngen kraftigt. Det nya annonspaketet <strong data-start=\"209\" data-end=\"223\">Hemnet Max<\/strong> kostar upp till <strong data-start=\"240\" data-end=\"257\">32 490 kronor<\/strong>, vilket \u00e4r en \u00f6kning med <strong data-start=\"283\" data-end=\"300\">11 500 kronor<\/strong> j\u00e4mf\u00f6rt med tidigare toppniv\u00e5er. Prish\u00f6jningen har v\u00e4ckt starka reaktioner fr\u00e5n b\u00e5de m\u00e4klare och bostadss\u00e4ljare.<\/h4>\n<p class=\"\" data-start=\"415\" data-end=\"746\">\u2013 Vi m\u00e4rker av en frustration hos allt fler kunder, s\u00e4ger <strong data-start=\"473\" data-end=\"492\">Marcus Svanberg<\/strong>, vd p\u00e5 L\u00e4nsf\u00f6rs\u00e4kringar Fastighetsf\u00f6rmedling p\u00e5 sajten Dagens Industri, och ifr\u00e5gas\u00e4tter vad man egentligen f\u00e5r f\u00f6r de kraftigt \u00f6kade kostnaderna. &#8220;F\u00f6r tio \u00e5r sedan kostade en annons 600 kronor \u2013 idag betalar s\u00e4ljaren betydligt mer, utan att n\u00f6dv\u00e4ndigtvis f\u00e5 motsvarande effekt.&#8221;<\/p>\n<p class=\"\" data-start=\"748\" data-end=\"979\">Den v\u00e4xande kritiken har ocks\u00e5 b\u00f6rjat p\u00e5verka anv\u00e4ndningen av plattformen. Enligt en f\u00e4rsk unders\u00f6kning fr\u00e5n SBAB s\u00e4ljs nu <strong data-start=\"871\" data-end=\"907\">var fj\u00e4rde bostad utanf\u00f6r Hemnet<\/strong> \u2013 en trend som sp\u00e5s \u00f6ka i takt med att prislappen forts\u00e4tter att stiga.<\/p>\n<p class=\"\" data-start=\"981\" data-end=\"1296\">P\u00e5 mindre orter \u00e4r Hemnets roll redan under f\u00f6r\u00e4ndring, d\u00e4r m\u00e5nga s\u00e4ljare och m\u00e4klare ist\u00e4llet jobbar mer aktivt med sina egna webbplatser och v\u00e4nder sig till <b>lokala alternativ <\/b>f\u00f6r att n\u00e5 r\u00e4tt k\u00f6pare \u2013 till en br\u00e5kdel av kostnaden. Samtidigt ifr\u00e5gas\u00e4tter allt fler om Hemnet kan beh\u00e5lla sin dominans om priss\u00e4ttningen forts\u00e4tter i samma takt.<\/p>\n<p data-start=\"981\" data-end=\"1296\"><strong>K\u00e4lla: Dagens Industri<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemnet driver bostads\u00adplattform i Sverige. Hemnet, Sveriges st\u00f6rsta bostadssajt, har \u00e5terigen h\u00f6jt sina annonspriser \u2013 och den h\u00e4r g\u00e5ngen kraftigt. Det nya annonspaketet Hemnet Max kostar upp till 32 490 kronor, vilket \u00e4r en \u00f6kning med 11 500 kronor j\u00e4mf\u00f6rt med tidigare toppniv\u00e5er. Prish\u00f6jningen har v\u00e4ckt starka reaktioner fr\u00e5n b\u00e5de m\u00e4klare och bostadss\u00e4ljare. \u2013 Vi [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":3209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[],"class_list":{"0":"post-3203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-naringsliv"},"featured_image_src":"https:\/\/gratistidning.com\/boden\/wp-content\/uploads\/sites\/7\/2025\/05\/hemnet_desktop2-1024x684.jpg","blog_images":{"medium":"https:\/\/gratistidning.com\/boden\/wp-content\/uploads\/sites\/7\/2025\/05\/hemnet_desktop2-300x200.jpg","large":"https:\/\/gratistidning.com\/boden\/wp-content\/uploads\/sites\/7\/2025\/05\/hemnet_desktop2-1024x684.jpg"},"acf":[],"ams_acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-17 01:56:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/posts\/3203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":2,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":3462,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/posts\/3203\/revisions\/3462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/media\/3209"}],"wp:attachment":[{"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gratistidning.com\/boden\/wp-json\/wp\/v2\/tags?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}