This video features a Karen Jonas discussing her authentic approach to music creation and online presence, emphasizing the value of realness in connecting with an audience. She highlights how people are increasingly seeking genuine interactions with artists, which fosters deep relationships. This approach to personal branding and communication skills helps build a strong connection with her audience.
This video discusses Karen's musical journey, her interpretation of ‘kitsch,' and the challenges of being a female musician, touching upon her album ‘The Rise and Fall of American Kitsch.'
[20:15-20:37]
Speaker: Karen explains that her online following appreciates her authenticity and lack of show business tricks.
That, I have really found a connection there with people in that realness, because a lot of what I post there is, you know, me and a guitar and really my phone just, you know, capturing what I'm doing and But I think people are r- are really keen now to the tricks of show business, like you said.
[20:39-20:56]
Speaker: Karen asserts that her music is real and lacks the polish that some might expect, but believes this gives it more value.
really want that space between them and an artist or them and a performer, and I, I think part of why I have successfully created a following on Facebook is because it i- it there is no trick to it and I, I, I think people are looking for that right now, something that- Yeah. they know is just simple.
[20:57-20:59]
Speaker: The interviewer notes Karen's willingness to embrace vocal imperfections, contrasting it with modern perfectionism.
It's real. Uh, it's real.
[21:31-21:42]
Speaker: The interviewer praises Karen's bravery in performing without auto-tune, highlighting the value of imperfection in music.
Well, c- the reason I'm asking that is because I've seen you do some things that people who are really perfectionist would probably not even try vocally.
[21:58-22:09]
Speaker: Karen expresses that imperfection in her music gives it more value, as opposed to the belief that only perfection has worth.
But I see you doing that stuff and I'm like, “That's brave,” because a lot in, in today's world of perfection, if you're off by a little and don't have auto-tune and pitch correction on that, people will say- Mm-hmm.
[22:11-22:18]
Speaker: The interviewer questions Karen about her vocal choices, acknowledging her bravery in not striving for perfection.
I- I- It's not perfect and it, it has no value.” And I think it has more value, first of all, when you- You know, yet- Yeah.
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