{"id":2836,"date":"2025-09-09T13:00:00","date_gmt":"2025-09-09T11:00:00","guid":{"rendered":"https:\/\/gratistidning.com.hemsida.eu\/umea\/blog\/2025\/09\/09\/rekordsommar-i-umea-fler-besokare-an-nagonsin\/"},"modified":"2025-09-09T13:00:00","modified_gmt":"2025-09-09T11:00:00","slug":"rekordsommar-i-umea-fler-besokare-an-nagonsin","status":"publish","type":"post","link":"https:\/\/gratistidning.com\/umea\/blog\/2025\/09\/09\/rekordsommar-i-umea-fler-besokare-an-nagonsin\/","title":{"rendered":"Rekordsommar i Ume\u00e5 \u2013 fler bes\u00f6kare \u00e4n n\u00e5gonsin"},"content":{"rendered":"<p><\/p>\n<p>\n          <span class=\"type__highlight\">Pressmeddelande &#8211; <\/span><br \/>\n<time datetime=\"2025-09-09 13:00:00\"> 9 September 2025 13:00<\/time><\/p>\n<p>            <button id=\"share-modal-open-btn\" type=\"button\" class=\"headline-share-btn ghost-btn-with-icon-inline cursor svg-fill\"><br \/>\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"defaultColor\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M22.7071 1.29289C22.9788 1.56453 23.0708 1.96776 22.9439 2.33035L15.9439 22.3303C15.8084 22.7173 15.4504 22.9825 15.0408 22.9992C14.6311 23.0159 14.2527 22.7808 14.0862 22.4061L10.2424 13.7576L1.59387 9.91381C1.21919 9.74728 0.984122 9.36891 1.00084 8.95923C1.01755 8.54956 1.28265 8.19159 1.66965 8.05614L21.6697 1.05614C22.0322 0.929234 22.4355 1.02125 22.7071 1.29289ZM12.1928 13.2215L14.8894 19.2889L19.6085 5.80568L12.1928 13.2215ZM18.1943 4.39147L4.71108 9.1106L10.7785 11.8073L18.1943 4.39147Z\" stroke=\"none\"\/><\/svg><br \/>\n    <span class=\"label-effect\">Dela<\/span><br \/>\n  <\/button><\/p>\n<p>  <dialog id=\"share-dialog\" class=\"social-share-dialog\" aria-labelledby=\"dialog-label\"><\/p>\n<div class=\"dialog-content-wrapper\">\n<div class=\"dialog-body-upper\">\n<p>\n          L\u00e4nk kopierad!\n        <\/p>\n<p>          <a class=\"ghost-btn-with-icon svg-stroke\" rel=\"nofollow\" aria-label=\"Ladda ned som PDF\" href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/rekordsommar-i-umeaa-fler-besoekare-aen-naagonsin-3403114.pdf\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 15v4a2 2 0 01-2 2H5a2 2 0 01-2-2v-4M7 10l5 5 5-5M12 15V3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/p>\n<p>            <span aria-hidden=\"true\" class=\"label-effect\">Ladda ner<\/span><br \/>\n<\/a>      <\/div>\n<\/p><\/div>\n<p>  <\/dialog><\/p>\n<div>\n<p><strong\/><strong><strong>Prelimin\u00e4ra siffror fr\u00e5n Benchmarking Alliance pekar p\u00e5 att sommaren 2025 kan bli en av de b\u00e4sta n\u00e5gonsin f\u00f6r Ume\u00e5s hotellanl\u00e4ggningar sett till bel\u00e4ggningsgrad och s\u00e5lda rum. Under juni\u2013augusti l\u00e5g genomsnittsbel\u00e4ggningen p\u00e5 69 procent \u2013 en \u00f6kning med hela 14 procent j\u00e4mf\u00f6rt med i fjol. Under perioden s\u00e5ldes det drygt 107 000 rum, vilket \u00e4r 7,4 procent fler \u00e4n under den tidigare rekordsommaren 2023.<\/strong><\/strong><\/p>\n<p>\u2013 Vi \u00e4r v\u00e4ldigt glada \u00f6ver resultatet som visar att Ume\u00e5 har en stark position som en pulserande sommarstad. Ett unikt och attraktivt restaurang- och shoppingutbud i kombination med stora evenemang, konferenser och tr\u00e4ffs\u00e4kra marknadsf\u00f6ringsinsatser har gjort att fler g\u00e4ster \u00e4n n\u00e5gonsin valt Ume\u00e5 den h\u00e4r sommaren, s\u00e4ger Gabriella Hed Vall, vd f\u00f6r Visit Ume\u00e5.<\/p>\n<p><strong>Evenemang och m\u00f6ten fortsatt viktiga<\/strong><br \/>Sommarens stora publikdragare bidrog till att bel\u00e4ggningen flera g\u00e5nger \u00f6versteg 90 procent.<\/p>\n<ul>\n<li>\n<strong>Juni:<\/strong> Kombinationen av stora konferenser och evenemang som Wheels Nationals Norr och Komatsu Days gav en bel\u00e4ggnings\u00f6kning p\u00e5 19 procent j\u00e4mf\u00f6rt med i fjol. Under Wheels-l\u00f6rdagen n\u00e5dde hotellen 93 procents bel\u00e4ggning.<\/li>\n<li>\n<strong>Juli: <\/strong>En riktig folkfest med bland annat Ume\u00e5 Fotbollsfestival, RIX FM Festival och Diggiloo. Fotbollsfestivalen slog rekord med \u00f6ver 6 400 spelare, och helgen toppade med 98 procents bel\u00e4ggning. M\u00e5naden som helhet hade en genomsnittlig bel\u00e4ggning p\u00e5 71 procent.<\/li>\n<li>\n<strong>Augusti: <\/strong>Trenden bef\u00e4stes med en genomsnittlig bel\u00e4ggning p\u00e5 72 procent \u2013 en \u00f6kning med 20 procent j\u00e4mf\u00f6rt med i fjol. Evenemang som konsert med Hov1, Noliam\u00e4ssan, Load up North och Skateboardcupen samt konferenser som Vattenfallsm\u00e4sterskapen bidrog till toppnoteringar p\u00e5 upp till 100 procents bel\u00e4ggning under flera dagar. <\/li>\n<\/ul>\n<p><strong>Urbana upplevelser lockar<br \/><\/strong>Resultaten fr\u00e5n en nyligen genomf\u00f6rd unders\u00f6kning av Visit Ume\u00e5 visar att det framf\u00f6r allt \u00e4r de urbana upplevelserna som lockar bes\u00f6kare fr\u00e5n n\u00e4rmarknaderna i Norge, Finland och l\u00e4ngs Norrlandskusten.<\/p>\n<p>\u2013 Det ska bli sp\u00e4nnande att f\u00f6rdjupa oss i resultaten, men redan nu ser vi att Ume\u00e5s mat- och dryckesutbud \u00e4r en stark reseanledning, f\u00f6ljt av kulturlivet och shoppingm\u00f6jligheterna. M\u00e5nga beskriver Ume\u00e5 som perfekt stad f\u00f6r city-breaks, med korta avst\u00e5nd mellan upplevelserna och stadsn\u00e4ra natur runt h\u00f6rnet, s\u00e4ger Hanna Sondell, marknads- och kommunikationschef Visit Ume\u00e5.<br \/><strong><br \/>K\u00e4lla:<\/strong> Hotellnyckeltal f\u00f6r augusti genom Benchmarking Alliance.<\/p>\n<\/div>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<a href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/rekordsommar-i-umeaa-fler-besoekare-aen-naagonsin-3403114?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=Subscription&#038;utm_content=current_news\" target=\"_blank\">Klicka h\u00e4r &#8211; l\u00e4nk till originalinl\u00e4gget<\/a><br \/>\n<br \/>\nK\u00e4lla: Visit Ume\u00e5<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pressmeddelande &#8211; 9 September 2025 13:00 Dela L\u00e4nk kopierad! Ladda ner Prelimin\u00e4ra siffror fr\u00e5n Benchmarking Alliance pekar p\u00e5 att sommaren 2025 kan bli en av de b\u00e4sta n\u00e5gonsin f\u00f6r Ume\u00e5s hotellanl\u00e4ggningar sett till bel\u00e4ggningsgrad och s\u00e5lda rum. Under juni\u2013augusti l\u00e5g genomsnittsbel\u00e4ggningen p\u00e5 69 procent \u2013 en \u00f6kning med hela 14 procent j\u00e4mf\u00f6rt med i fjol. [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":2837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[54,28],"tags":[],"class_list":["post-2836","post","type-post","status-publish","format-standard","has-post-thumbnail","category-visit-umea","category-turism"],"featured_image_src":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2025\/09\/2cji61quyvp2d2w64mtaih-1024x576.png","blog_images":{"medium":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2025\/09\/2cji61quyvp2d2w64mtaih-300x169.png","large":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2025\/09\/2cji61quyvp2d2w64mtaih-1024x576.png"},"acf":[],"ams_acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-26 11:40:49","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts\/2836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/comments?post=2836"}],"version-history":[{"count":0,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts\/2836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/media\/2837"}],"wp:attachment":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/media?parent=2836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/categories?post=2836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/tags?post=2836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}