{"id":3878,"date":"2026-02-17T08:41:00","date_gmt":"2026-02-17T07:41:00","guid":{"rendered":"https:\/\/gratistidning.com.hemsida.eu\/umea\/blog\/2026\/02\/17\/o-i-umearegionen-tavlas-ut-i-global-kampanj\/"},"modified":"2026-02-17T08:41:00","modified_gmt":"2026-02-17T07:41:00","slug":"o-i-umearegionen-tavlas-ut-i-global-kampanj","status":"publish","type":"post","link":"https:\/\/gratistidning.com\/umea\/blog\/2026\/02\/17\/o-i-umearegionen-tavlas-ut-i-global-kampanj\/","title":{"rendered":"\u00d6 i Ume\u00e5regionen t\u00e4vlas ut i global kampanj"},"content":{"rendered":"<p>\n          <span class=\"type__highlight\">Pressmeddelande &#8211; <\/span><br \/>\n<time datetime=\"2026-02-17 08:41:18\">17 Februari 2026 08:41<\/time><\/p>\n<p>            <button id=\"share-modal-open-btn\" type=\"button\" class=\"headline-share-btn ghost-btn-with-icon-inline cursor svg-fill\"><br \/>\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"defaultColor\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M22.7071 1.29289C22.9788 1.56453 23.0708 1.96776 22.9439 2.33035L15.9439 22.3303C15.8084 22.7173 15.4504 22.9825 15.0408 22.9992C14.6311 23.0159 14.2527 22.7808 14.0862 22.4061L10.2424 13.7576L1.59387 9.91381C1.21919 9.74728 0.984122 9.36891 1.00084 8.95923C1.01755 8.54956 1.28265 8.19159 1.66965 8.05614L21.6697 1.05614C22.0322 0.929234 22.4355 1.02125 22.7071 1.29289ZM12.1928 13.2215L14.8894 19.2889L19.6085 5.80568L12.1928 13.2215ZM18.1943 4.39147L4.71108 9.1106L10.7785 11.8073L18.1943 4.39147Z\" stroke=\"none\"\/><\/svg><br \/>\n    <span class=\"label-effect\">Dela<\/span><br \/>\n  <\/button><\/p>\n<p>  <dialog id=\"share-dialog\" class=\"social-share-dialog\" aria-labelledby=\"dialog-label\"><\/p>\n<div class=\"dialog-content-wrapper\">\n<div class=\"dialog-body-upper\">\n<p>\n          L\u00e4nk kopierad!\n        <\/p>\n<p>          <a class=\"ghost-btn-with-icon svg-stroke\" rel=\"nofollow\" aria-label=\"Ladda ned som PDF\" href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/oe-i-umeaaregionen-taevlas-ut-i-global-kampanj-3432808.pdf\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 15v4a2 2 0 01-2 2H5a2 2 0 01-2-2v-4M7 10l5 5 5-5M12 15V3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/p>\n<p>            <span aria-hidden=\"true\" class=\"label-effect\">Ladda ner<\/span><br \/>\n<\/a>      <\/div>\n<\/p><\/div>\n<p>  <\/dialog><\/p>\n<div>\n<p><strong>Den 17 februari lanserar Visit Sweden den globala kampanjen <em>Your Swedish Island<\/em>, d\u00e4r internationella resen\u00e4rer kan t\u00e4vla om nyttjander\u00e4tt till en av fem svenska \u00f6ar under ett \u00e5rs tid. En av de utvalda \u00f6arna \u00e4r Medb\u00e5dan i Robertsfors kommun \u2013 en del av Ume\u00e5regionen.<\/strong><\/p>\n<p>Satsningen riktar sig helt till en internationell m\u00e5lgrupp och syftar till att \u00f6ka intresset f\u00f6r Sverige som resm\u00e5l genom att lyfta fram en av landets mest unika naturresurser \u2013 att Sverige \u00e4r v\u00e4rldens mest \u00f6-rika land. F\u00f6r Ume\u00e5regionen och V\u00e4sterbotten inneb\u00e4r kampanjen global uppm\u00e4rksamhet och positionering i ett internationellt sammanhang.<strong><br \/><\/strong><\/p>\n<p><strong>Om kampanjen<br \/><\/strong>Kampanjen \u00e4r en internationell t\u00e4vling d\u00e4r totalt fem svenska \u00f6ar lottas ut. Vinnarna f\u00e5r nyttjander\u00e4tt i 12 m\u00e5nader, en resa till Sverige f\u00f6r tv\u00e5 personer samt ett avtal som reglerar ansvar och vistelse p\u00e5 \u00f6n.<\/p>\n<p>T\u00e4vlingen p\u00e5g\u00e5r mellan 17 februari och 17 april 2026 och \u00e4r \u00f6ppen f\u00f6r personer \u00f6ver 18 \u00e5r i hela v\u00e4rlden \u2013 med undantag f\u00f6r svenska medborgare.<\/p>\n<p>Bakgrunden \u00e4r ett v\u00e4xande internationellt intresse f\u00f6r naturupplevelser, avskildhet och upplevelser bortom materiell lyx. I en global unders\u00f6kning fr\u00e5n YouGov, best\u00e4lld av Visit Sweden, uppger 44 procent att de g\u00e4rna skulle fly folkmassor genom att vistas p\u00e5 en egen \u00f6. N\u00e4stan 80 procent anser dessutom att samh\u00e4llet fokuserar f\u00f6r mycket p\u00e5 materiella v\u00e4rden.<\/p>\n<p>Med sina 267 570 \u00f6ar \u00e4r Sverige v\u00e4rldens mest \u00f6rika land.<\/p>\n<p>Medb\u00e5dan representerar den norrl\u00e4ndska kustens s\u00e4rpr\u00e4glade natur med \u00f6ppet hav, stillhet och vida vyer \u2013 v\u00e4rden som i allt h\u00f6gre grad efterfr\u00e5gas av internationella resen\u00e4rer.<\/p>\n<figure><figcaption>Foto: Hannes Krantz\/Visit Sweden <\/figcaption><\/figure>\n<p><strong>M\u00f6jlighet f\u00f6r bes\u00f6ksn\u00e4ringen<\/strong><br \/>Den internationella uppm\u00e4rksamheten skapar m\u00f6jligheter f\u00f6r lokala f\u00f6retag inom bes\u00f6ksn\u00e4ringen.<\/p>\n<p>\u2013 Intresset f\u00f6r kustn\u00e4ra upplevelser, sk\u00e4rg\u00e5rd och naturturism v\u00e4xer. Den h\u00e4r kampanjen s\u00e4tter str\u00e5lkastarljuset p\u00e5 v\u00e5r kuststr\u00e4cka och kan bidra till \u00f6kad internationell k\u00e4nnedom om och nyfikenhet p\u00e5 v\u00e5r destination. F\u00f6r bes\u00f6ksn\u00e4ringen inneb\u00e4r det en konkret m\u00f6jlighet att utveckla produkter, samarbeten och v\u00e4rdskap f\u00f6r en internationell m\u00e5lgrupp, s\u00e4ger Hanna Sondell, marknads- och kommunikationschef p\u00e5 Visit Ume\u00e5.<\/p>\n<p><strong>Om Visit Sweden<br \/><\/strong><a href=\"www.visitsweden.com\/corporate\" target=\"_blank\" rel=\"nofollow noopener\">Visit Sweden <\/a>har ett statligt uppdrag att marknadsf\u00f6ra Sverige som resm\u00e5l och skapa f\u00f6ruts\u00e4ttningar f\u00f6r en v\u00e4xande och konkurrenskraftig turismn\u00e4ring. Visit Sweden arbetar n\u00e4ra med svenska turism- och bes\u00f6ksn\u00e4ringen f\u00f6r att effektivt n\u00e5 de mest eftertraktade m\u00e5lgrupperna f\u00f6r l\u00e5ngsiktigt h\u00e5llbar turism. Visit Sweden \u00e4r baserat i Stockholm med lokal representation i en handfull l\u00e4nder. Visit Sweden har n\u00e4rmare 50 anst\u00e4llda.<\/p>\n<p><strong>Kontakt och mer information p\u00e5 Visit Sweden:<\/strong><\/p>\n<p>Om Visit Sweden (Corporate): Jim Hofverberg, Corporate Communications Officer<br \/><a target=\"_blank\" rel=\"nofollow noopener\">jim.hofverberg@visitsweden.com<\/a><\/p>\n<p>Om resm\u00e5let Sverige (PR):<strong> <\/strong>Ebba Ekelund, Senior PR Manager Nordics<br \/><a target=\"_blank\" rel=\"nofollow noopener\">ebba.ekelund@visitsweden.com<br \/><\/a><a href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/mailto:ebba.ekelund@visitsweden.com\" rel=\"nofollow\"\/>   <\/p>\n<\/div>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<a href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/oe-i-umeaaregionen-taevlas-ut-i-global-kampanj-3432808?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=Subscription&#038;utm_content=current_news\" target=\"_blank\">Klicka h\u00e4r &#8211; l\u00e4nk till originalinl\u00e4gget<\/a><br \/>\n<br \/>\nK\u00e4lla: Visit Ume\u00e5<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pressmeddelande &#8211; 17 Februari 2026 08:41 Dela L\u00e4nk kopierad! Ladda ner Den 17 februari lanserar Visit Sweden den globala kampanjen Your Swedish Island, d\u00e4r internationella resen\u00e4rer kan t\u00e4vla om nyttjander\u00e4tt till en av fem svenska \u00f6ar under ett \u00e5rs tid. En av de utvalda \u00f6arna \u00e4r Medb\u00e5dan i Robertsfors kommun \u2013 en del av Ume\u00e5regionen. [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":3879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[54,28],"tags":[],"class_list":["post-3878","post","type-post","status-publish","format-standard","has-post-thumbnail","category-visit-umea","category-turism"],"featured_image_src":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2026\/02\/dsyhqet3i2wpse7rpm9aar.avif","blog_images":{"medium":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2026\/02\/dsyhqet3i2wpse7rpm9aar.avif","large":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2026\/02\/dsyhqet3i2wpse7rpm9aar.avif"},"acf":[],"ams_acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-09 02:17:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts\/3878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/comments?post=3878"}],"version-history":[{"count":0,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts\/3878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/media\/3879"}],"wp:attachment":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/media?parent=3878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/categories?post=3878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/tags?post=3878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}