{"id":4532,"date":"2026-06-10T11:00:00","date_gmt":"2026-06-10T09:00:00","guid":{"rendered":"https:\/\/gratistidning.com\/umea\/blog\/2026\/06\/10\/nytt-projekt-for-internationell-turism-langs-bottenvikens-kust\/"},"modified":"2026-06-10T11:00:00","modified_gmt":"2026-06-10T09:00:00","slug":"nytt-projekt-for-internationell-turism-langs-bottenvikens-kust","status":"publish","type":"post","link":"https:\/\/gratistidning.com\/umea\/blog\/2026\/06\/10\/nytt-projekt-for-internationell-turism-langs-bottenvikens-kust\/","title":{"rendered":"Nytt projekt f\u00f6r internationell turism l\u00e4ngs Bottenvikens kust"},"content":{"rendered":"<p><\/p>\n<p>\n          <span class=\"type__highlight\">Pressmeddelande<\/span><br \/>\n<span> \u2014 <\/span><br \/>\n<time datetime=\"2026-06-10 11:00:00\">10 Juni 2026 11:00<\/time><\/p>\n<p>            <button id=\"share-modal-open-btn\" type=\"button\" class=\"headline-share-btn ghost-btn-with-icon-inline cursor svg-fill\"><br \/>\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"defaultColor\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M22.7071 1.29289C22.9788 1.56453 23.0708 1.96776 22.9439 2.33035L15.9439 22.3303C15.8084 22.7173 15.4504 22.9825 15.0408 22.9992C14.6311 23.0159 14.2527 22.7808 14.0862 22.4061L10.2424 13.7576L1.59387 9.91381C1.21919 9.74728 0.984122 9.36891 1.00084 8.95923C1.01755 8.54956 1.28265 8.19159 1.66965 8.05614L21.6697 1.05614C22.0322 0.929234 22.4355 1.02125 22.7071 1.29289ZM12.1928 13.2215L14.8894 19.2889L19.6085 5.80568L12.1928 13.2215ZM18.1943 4.39147L4.71108 9.1106L10.7785 11.8073L18.1943 4.39147Z\" stroke=\"none\"\/><\/svg><br \/>\n    <span class=\"label-effect\">Dela<\/span><br \/>\n  <\/button><\/p>\n<p>  <dialog id=\"share-dialog\" class=\"social-share-dialog\" aria-labelledby=\"dialog-label\"><\/p>\n<div class=\"dialog-content-wrapper\">\n<div class=\"dialog-body-upper\">\n<p>\n          L\u00e4nk kopierad!\n        <\/p>\n<p>          <a class=\"ghost-btn-with-icon svg-stroke\" rel=\"nofollow\" aria-label=\"Ladda ned som PDF\" href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/nytt-projekt-foer-internationell-turism-laengs-bottenvikens-kust-3453324.pdf\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 15v4a2 2 0 01-2 2H5a2 2 0 01-2-2v-4M7 10l5 5 5-5M12 15V3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/p>\n<p>            <span aria-hidden=\"true\" class=\"label-effect\">Ladda ner<\/span><br \/>\n<\/a>      <\/div>\n<\/p><\/div>\n<p>  <\/dialog><\/p>\n<div>\n<p><strong>Interreg Aurora har beviljat projektet Bothnian Coastal Tourism \u2013 en ny tre\u00e5rig satsning som ska st\u00e4rka turismen och bes\u00f6ksn\u00e4ringen l\u00e4ngs Bottenvikens kust. Projektet bygger vidare p\u00e5 erfarenheterna fr\u00e5n Bothnian Coastal Route, som genomf\u00f6rdes 2023\u20132025 med m\u00e5let att \u00f6ka k\u00e4nnedomen om den nordliga finska och svenska kusten som en attraktiv resrutt f\u00f6r b\u00e5de bes\u00f6kare och lokalbefolkning.<\/strong><\/p>\n<p>Genom Bothnian Coastal Tourism tas n\u00e4sta steg i utvecklingen av turismen l\u00e4ngs kusten. I projektet v\u00e4lkomnas tre nya projektpartners: H\u00f6ga Kusten Destinationsutveckling, Destination Sundsvall och Business Kristinestad. Tillsammans st\u00e4rker det det gemensamma utbudet och skapar nya m\u00f6jligheter att utveckla en st\u00f6rre geografisk helhet l\u00e4ngs Bottenvikens kust.<\/p>\n<p>\u2013 Det \u00e4r ett efterl\u00e4ngtat besked och ytterligare ett steg f\u00f6r att st\u00e4rka Bottenvikens kust som en internationellt intressant och h\u00e5llbar destination. Genom att bygga vidare p\u00e5 det arbete som redan gjorts inom Bothnian Coastal Route kan vi nu g\u00e5 fr\u00e5n att skapa k\u00e4nnedom och n\u00e4tverk till att utveckla \u00e4nnu tydligare reseanledningar och ber\u00e4ttelser som n\u00e5r bes\u00f6karen, s\u00e4ger Gabriella Hed Vall, vd p\u00e5 Visit Ume\u00e5.<\/p>\n<p>\u2013 Det h\u00e4r \u00e4r en viktig satsning f\u00f6r v\u00e5rt arbete med internationell turism. Genom att vi \u00e4r fler som samverkar kan vi samla resurser, skapa ett starkare erbjudande och f\u00e5 b\u00e4ttre f\u00f6ruts\u00e4ttningar att n\u00e5 ut till internationella bes\u00f6kare, s\u00e4ger Hanna Sondell, marknads- och kommunikationschef p\u00e5 Visit Ume\u00e5.<\/p>\n<p>Under de kommande tre \u00e5ren kommer projektet att fokusera p\u00e5 nya m\u00e5lgrupper genom ett tydligare B2C-perspektiv. Storytelling blir en viktig metod f\u00f6r att koppla samman bes\u00f6kare med genuina, lokala upplevelser och lyfta fram m\u00e4nniskorna, platserna och ber\u00e4ttelserna l\u00e4ngs kusten.<\/p>\n<p>Projektet ska ocks\u00e5 forts\u00e4tta st\u00e4rka samarbetet mellan kommuner, destinationsorganisationer och f\u00f6retag. M\u00e5let \u00e4r att utveckla nya arbetss\u00e4tt, skapa gemensamma erbjudanden och bidra till en l\u00e5ngsiktigt h\u00e5llbar och mer attraktiv bes\u00f6ksn\u00e4ring i regionen.<\/p>\n<p>Bothnian Coastal Tourism p\u00e5g\u00e5r under tre \u00e5r och finansieras genom Interreg Aurora.<\/p>\n<\/div>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<a href=\"https:\/\/www.mynewsdesk.com\/se\/visitumea\/pressreleases\/nytt-projekt-foer-internationell-turism-laengs-bottenvikens-kust-3453324?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=Subscription&#038;utm_content=current_news\" target=\"_blank\">Klicka h\u00e4r &#8211; l\u00e4nk till originalinl\u00e4gget<\/a><br \/>\n<br \/>\nK\u00e4lla: Visit Ume\u00e5<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pressmeddelande \u2014 10 Juni 2026 11:00 Dela L\u00e4nk kopierad! Ladda ner Interreg Aurora har beviljat projektet Bothnian Coastal Tourism \u2013 en ny tre\u00e5rig satsning som ska st\u00e4rka turismen och bes\u00f6ksn\u00e4ringen l\u00e4ngs Bottenvikens kust. Projektet bygger vidare p\u00e5 erfarenheterna fr\u00e5n Bothnian Coastal Route, som genomf\u00f6rdes 2023\u20132025 med m\u00e5let att \u00f6ka k\u00e4nnedomen om den nordliga finska och [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":4118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[54,28],"tags":[],"class_list":["post-4532","post","type-post","status-publish","format-standard","has-post-thumbnail","category-visit-umea","category-turism"],"featured_image_src":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2026\/03\/7wom9k3emhbxi1q1uy89yb-1024x576.avif","blog_images":{"medium":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2026\/03\/7wom9k3emhbxi1q1uy89yb-300x169.avif","large":"https:\/\/gratistidning.com\/umea\/wp-content\/uploads\/sites\/22\/2026\/03\/7wom9k3emhbxi1q1uy89yb-1024x576.avif"},"acf":[],"ams_acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-22 14:52:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts\/4532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/comments?post=4532"}],"version-history":[{"count":0,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/posts\/4532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/media\/4118"}],"wp:attachment":[{"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/media?parent=4532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/categories?post=4532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gratistidning.com\/umea\/wp-json\/wp\/v2\/tags?post=4532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}